Learn to be Rich
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.
Following its foundation in 1957, the European Economic Community set about establishing itself as a major player on the world stage. One of the first key arenas in which the new organisation began to make its presence felt was the GATT negotiations that took place between 1963 and 1967, known as the Kennedy Round. Through a reconstruction of these on-going negotiations, this book charts the emergence of the EEC as a world trading power and the strategies it adopted that were to have a lasting effect upon European trade policies. As well as proving an important background to the Kennedy Round, the study explains how the EEC/European Union became a powerful actor in international trade, championing a liberal attitude toward the industrial sector but a protectionist one in agriculture. It also addresses the impact of the EEC/EU as regional trading area on the multilateral and global trading system and the EEC/EU trade policy-making. Through an historical analysis of these topics, a much fuller understanding of the actual role and stance of the EEC/EU in world trade is provided, one that not only illuminates events at the time, but provides essential background to the challenges still faced by the international trading system and the World Trade Organization. Based on a wealth of documentary research drawn from European and US archives, this book will be welcomed by all wishing to better understand the complex nature of international trade in an increasingly globalised market place.
The theme of this book is the analysis of the changes that have occurred in the kinship patterns of the Toka of South Zambia as a result of a shift in their form of production from hoe agriculture to ox-drawn ploughing. Dr Holy uses the rich, detailed ethnography that he provides about these changes to confront several theoretical issues of current anthropological interest, as well as to examine the basic methodological problems of anthropological enquiry. Emphasizing the distinction between the conceptual and cognitive world of the actors, and the transactions and events in which they engage, he argues that anthropological explanation has to account not only for structure, but also for the purposeful interaction between actors that generates that structure.
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